In this episode of Art of Authenticity, I had a deep conversation with Brian Kurtz about authentic marketing.Brian is a veteran in the marketing industry. He ran Boardroom Inc. where he was the director ofmarketing for the company and they grew the company to $150 million in sales at it’s height, reaching over a billion people.This guy has been in the email marketing space for 30 years, has tons of experience. He’s recently gone out on his own to a new group called Titans Marketing where he offers educational materials, coaching consulting.I had so much fun chatting with him today. When I wrote my book, the very first piece of advice I got was:
“Hey Laura, you’ve got to start an email list.”
I was thinking, “What do we need an email list for? I’m trying to write a book, which is already a ton of work. How can I think about an email list?”Truth be told, I had a bit of an allergic reaction to marketing myself. I thought the whole thing was just a little uncomfortable.Brian dives into why marketing isn’t some kind of evil, devilish thing that you have to do, it’s really about how to bring the value of your message forward in a compelling way to reach audiences. Wedive into all sorts of tactical advice about how to think about marketing down to thepsychological things that might be in your way.He’s filled with tons of information and I really enjoyed hearing about what he had to offer and learned a ton.I hope you like today’s episode. If you’re starting a business or you’re in one and you want totake it to the next level, this episode is for you.
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About Brian Kurtz
Under Brian’s marketing leadership and during his tenure, Boardroom’s revenues went from approximately $5 million (in 1981) to a high of over $150 million (in 2006).His mission for the next 35 years (as the Founder of “Titans Marketing LLC”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today.In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: “Titans of Direct Response.” “Titans” brought together the greatest minds in direct response marketing from the last 50 years…both as speakers and attendees. Titans Mastermind is the next big step in that mission as “The Bridge.”Brian writes and speaks regularly; recent content can be found at www.briankurtz.me.
