In this episode of Art of Authenticity I had a thoughtful conversation with Ari Meisel, an entrepreneur who has built a business around taking work off of the plates of busy entrepreneurs.Ari Meisel is the author of multiple books, a speaker, business owner, and father. How does he do it all? His business, Less Doing, is all about answering that question — both for himself, and for the hundreds of business owners and entrepreneurs that use his services.Ari’s story starts in 2006, when some unexpected news derailed his booming real estate career: Crohn’s Disease: A highly-debilitating digestive ailment, Crohn’s barred Ari from leading a normal life. He lost weight, energy, and the ability to work with regularity—in fact, there were times he could only work for sixty minutes a day.With a blossoming business to run, Ari knew an hour per day was unacceptable. Against the advice of doctors and loved-ones, Ari embarked upon an extraordinarily painful journey to cure what medical textbooks consider an incurable disease.Through excruciating amounts of trial and error, Ari not only regained control of his life but beat this seemingly unbeatable disease—and is now symptom-free.

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Show Notes

  • How Ari came across the “Less Doing” ideology [02:45]

  • Some things people can do today to simplify their lives [04:39]

  • The mentality people need to have before they look at tools [05:10]

  • What Ari means by identifying the problem [06:47]

  • What to do if you can’t figure out how to proceduralize something [09:40]

  • What Ari’s company does for businesses and solopreneurs [11:11]

  • The most common mistake people make with outsourcing [13:17]

  • How Ari prevents himself from feeling overwhelm [15:30]

  • How to figure out when to invest in automation and outsourcing [17:18]

  • Why Ari hates the phrase “heads down” [19:53]

  • What it means to Ari to have an authentic life [21:20]

  • How to make authentic decisions under stress [23:54]

  • What habits Ari uses to keep his life moving [25:09]

More About Ari

Anything you want to know about Ari can be found at his website, Leverage.

Episode Resources