In this episode of Art of Authenticity I had a thoughtful conversation with Matt Aaron, the cofounder of Andes Fruits and creator of the Food Startups Podcast. Matt Aaron is a food entrepreneur, cofounding Andes Fruits in Colombia. They ship exotic Colombian fruits to the United States. He’s also the creator of the Food Startups Podcast, a show dedicated to demystifying the confusing food business.But he wanted to talk about something else today – money, pressure, and passion. More importantly, how do you balance these three forces in your life in a way that’s truly authentic to you? It’s not easy, and Matt’s not claiming to have all of the answers, but he certainly has some interesting insight that I think you’ll enjoy.

Thanks for Listening

Again, thank you so much for your support! Please

subscribe to the podcast

if you haven’t already!

Show Notes

  • Matt’s background and what inspired him to become an entrepreneur [2:20]

  • The background on his podcast, The Food Startups Podcast [5:50]

  • How the reception has been to his podcast [08:17]

  • Why he wanted to talk about money, pressure, and passion [09:45]

  • Dispelling myths about passion [12:40]

  • How to balance money vs. passion [15:01]

  • Balancing the pressure of business with life [18:02]

  • The power of journaling and digital detoxes [23:33]

  • Balancing your current business success with your future goals [25:10]

  • How Matt defines authenticity [28:30]

  • His big turning point moments [30:02]

  • The last time he was almost inauthentic and caught himself [32:18]

  • Matt’s daily practices [35:24]

More About Matt

Episode Resources